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The Trading Mitra

Code of Conduct (IA)

Code of Conduct (IA)

SEBI Registered Investment Adviser

SEBI Registration No.: INA000020758

BASL Enlistment No.: 2318

1. Introduction

SR Alpha Investment Advisers has adopted this Code of Conduct in accordance with Regulation 15(9), read with the Third Schedule of the Securities and Exchange Board of India (Investment Advisers) Regulations, 2013.

This Code applies exclusively to the investment advisory services provided by SR Alpha Investment Advisers under its SEBI Investment Adviser registration.

SR Alpha Investment Advisers is committed to providing investment advisory services honestly, fairly, professionally and in the best interests of its clients.

2. Applicability

This Code shall apply to SR Alpha Investment Advisers and, to the extent applicable, its:

  • Partners;
  • Principal Officer;
  • Compliance Officer;
  • Persons associated with investment advice;
  • Employees;
  • Representatives; and
  • Other persons involved in providing or supporting investment advisory services.

3. Honesty and Good Faith

SR Alpha Investment Advisers shall act honestly and in good faith while conducting its research activities and providing research services.

The firm shall not make any false, misleading, exaggerated or deceptive representation regarding:

  • Its investment advisory services;
  • Expected or potential investment returns;
  • Past performance;
  • Investment products or securities;
  • Regulatory registration; or
  • The risks associated with an investment.

SEBI registration shall not be represented as an assurance of performance, returns or approval of any investment recommendation.

4. Diligence

SR Alpha Investment Advisers shall act with due skill, care and diligence while providing investment advisory services.

Investment advice shall be provided only after conducting appropriate analysis and considering relevant factors, including:

  • The client’s investment objectives;
  • Financial position;
  • Investment experience;
  • Risk profile;
  • Risk-bearing capa
  • city;
  • Investment horizon;
  • Liquidity requirements; and
  • Reasonably available investment alternatives.

The firm shall ensure that the basis and rationale for the investment advice are appropriately recorded.

5. Capabilities

SR Alpha Investment Advisers shall maintain and effectively utilise the professional resources, infrastructure, systems and procedures necessary for the proper performance of its investment advisory activities.

The firm shall ensure that persons providing investment advice possess the qualifications, experience and certifications prescribed under the applicable SEBI regulations.

Appropriate internal controls shall be maintained for:

  • Client onboarding;
  • Know Your Client compliance;
  • Risk profiling;
  • Suitability assessment;
  • Advisory communication;
  • Record maintenance;
  • Fee collection;
  • Grievance redressal; and
  • Regulatory compliance

6. Information About Clients

SR Alpha Investment Advisers shall obtain relevant information from its clients before providing investment advice.Such information may include the client’s:

  • Age;
  • Income and financial position;
  • Existing investments and assets;
  • Liabilities and borrowings;
  • Investment knowledge and experience;
  • Investment objectives;
  • Investment horizon;
  • Risk appetite and risk tolerance;
  • Liquidity requirements; and
  • Capacity to absorb investment losses.

The information obtained shall be used for risk profiling, suitability assessment and the provision of appropriate investment advice.

Client information shall be kept confidential and shall not be disclosed to any unauthorised person, except:

  • With the client’s consent;
  • Where required under applicable law; or

Where required by a regulatory, judicial or governmental authority.

7. Information to Clients

SR Alpha Investment Advisers shall provide clients with adequate, accurate and relevant material information relating to its services and recommendations.

The firm shall appropriately disclose:

  • The nature and scope of its investment advisory services;
  • The applicable advisory fees and charges;
  • Material risks associated with recommended securities or investment products;
  • Material conflicts of interest;
  • Key features and limitations of recommended products;
  • The basis of the investment recommendation;
  • Relevant warnings and disclaimers;
  • The terms and conditions of the advisory engagement; and
  • Any other material information required for an informed investment decision.

The firm shall not conceal or omit material facts that may affect the client’s investment decision.

8. Fair and Reasonable Charges

SR Alpha Investment Advisers shall charge investment advisory fees in accordance with the limits, modes and conditions prescribed by SEBI and the recognised supervisory body from time to time.

The firm shall ensure that:

  • Advisory fees are fair and reasonable;
  • The fee structure is clearly communicated to the client;
  • The applicable fees are recorded in the Investment Advisory Agreement;
  • No undisclosed fee or charge is collected;
  • Proper invoices or receipts are issued; and
  • No assured-return or profit-sharing representation is made while charging fees.

Fees shall be collected only through permitted banking channels and in the manner prescribed under applicable regulations.

9. Conflicts of Interest

SR Alpha Investment Advisers shall endeavour to avoid actual or potential conflicts of interest.

Where a conflict cannot be avoided, the firm shall:

  • Identify the conflict;
  • Disclose the conflict to the affected client;
  • Ensure that the conflict does not compromise the objectivity of the advice;
  • Treat the client fairly; and
  • Continue to act in the client’s best interests.

The firm shall maintain appropriate segregation between its investment advisory activities and its other business activities, including research services, as required under applicable regulations.

10. Compliance

SR Alpha Investment Advisers, including its partners, Principal Officer and persons associated with investment advice, shall comply with all regulatory requirements applicable to its investment advisory activities.

This includes compliance with:

  • The SEBI Act, 1992;
  • The SEBI (Investment Advisers) Regulations, 2013;
  • Applicable SEBI circulars, master circulars and guidelines;
  • Requirements of the recognised supervisory body;
  • Know Your Client and anti-money-laundering requirements;
  • Risk-profiling and suitability requirements;
  • Client-level segregation requirements;
  • Fee-related requirements;
  • Record-maintenance requirements;
  • Advertisement and communication requirements; and
  • Investor grievance-redressal requirements.

11. Responsibility of Partners and Management

The partners and management of SR Alpha Investment Advisers shall bear primary responsibility for:

  • Maintaining appropriate standards of conduct;
  • Establishing and following proper internal procedures;
  • Ensuring regulatory compliance;
  • Supervising employees and persons associated with investment advice;
  • Protecting confidential client information;
  • Ensuring proper risk profiling and suitability assessment;
  • Ensuring fair treatment of clients;
  • Maintaining proper books and records; and
  • Ensuring timely resolution of client grievances

12. Reporting of Violations

Any actual or suspected violation of this Code shall be promptly reported to the Principal Officer or Compliance Officer of SR Alpha Investment Advisers.

Any violation shall be reviewed and dealt with in accordance with the firm’s internal procedures and applicable regulatory requirements.

13. Review of the Code

This Code shall be reviewed periodically and updated wherever necessary to reflect amendments to applicable laws, regulations, circulars, master circulars or supervisory requirements

Published by:

SR Alpha Investment Advisers

SEBI Registered Investment Adviser

SEBI Registration No.: INA000020758

Disclaimer

SR ALPHA INVESTMENT ADVISERS is SEBI registered Research Entity in terms of SEBI (Research Analyst) Regulations, 2014 with SEBI Research Analyst No: INH000025975. We engage in the business of providing fundamental and technical reports including charts and other technical tools to identify market pattern aiming to provide an overview of the previous trading pattern and expectation from the future market.

“Investment in securities market are subject to market risks. Read all the related documents carefully before investing.” The information and views in the reports, our website https://www.thetradingmitra.com / & all the services (“Research Information”) We provide are believed to be reliable, but we do not represent or warrant its accuracy, completeness or reliability of the information contained in our Research Information, investors and clients are advised to independently evaluate the market conditions/ risks involved, before making any trading/investment decisions.

The report / information / opinions have been prepared by us and are subject to change without any notice. The report and information contained herein is strictly confidential and meant solely for the selected recipient and may not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form, without prior written consent of us. The information provided in the Report is from publicly available data, which we believe and reliable.

While reasonable endeavors have been made to present reliable data in the Report so far as it relates to current and historical information, we are not guarantee the accuracy or completeness of the data in the Report. Accordingly, we or our partner’s / relatives of our partner’s shall not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained, views and opinions expressed in this publication.

Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied, is made regarding future performance. The price, value of and income from any of the securities or financial instruments mentioned in this report can fall as well as rise. The Report also includes analysis and views of our research team.

The Report is purely for information purposes and does not construe to be investment recommendation/advice or an offer or solicitation of an offer to buy/sell any securities. The opinions expressed in the Report are our current opinions as of the date of the Report and may be subject to change from time to time without notice.

We or any persons connected with us do not accept any liability arising from the use of this document. Investors should not solely rely on the information contained in this Report and must make investment decisions based on their own investment objectives, judgment, risk profile and financial position.

The recipients of this Report may take professional advice before acting on this information. As we/ our partners are presently engaged in various financial services business and so might have financial, business or other interests in other entities including the subject company/ies mentioned in this Report. However, we have encourages independence in preparation of research report and strives to minimize conflict in preparation of research report. We/ Our Partner’s and their relatives did not receive any compensation or other benefits from the subject company/ies mentioned in the Report or from a third party in connection with preparation of the Report.

Accordingly, we/ Our Partner’s and their relatives do not have any material conflict of interest at the time of publication of this Report. It is confirmed that for giving these recommendations, we have not received any compensation from the companies mentioned herein in the preceding twelve months.

We/ Our Partner’s and their relatives collectively do not own 1% or more of the actual / beneficial ownership of equity securities of the subject company/ies mentioned in the report as of the last day of the month preceding the publication of the research report. We submit that no material disciplinary action has been taken on me by any regulatory authority impacting Equity Research activities.

By accessing https://www.thetradingmitra.com, you have read, understood and agree to be legally bound by the terms of the following disclaimer and user agreement: https://www.thetradingmitra.com is not responsible for any errors, omissions, representations or any links on any of our pages.

https://www.thetradingmitra.com does not endorse any advertisers on our web pages. Please verify the veracity of all information on your own before undertaking any alliance. This website contains articles contributed by several individuals.

The views are exclusively their own and do not necessarily represent the views of the website or its management. The linked sites are not under our control and we are not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites. https://www.thetradingmitra.com is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by us of the site. There are risks associated with utilizing internet and short messaging system (SMS) based information and research dissemination services. Subscribers are advised to understand that the services can fail due to failure of hardware, software, and Internet connection. While we try our best that the messages are delivered in time to the subscribers Mobile Network, the delivery of these messages to the customer’s mobile phone/handset is the responsibility of the customer’s Mobile Network.

 SMS may be delayed and/or not delivered to the customer’s mobile phone/handset on certain days, owing to technical reasons and https://www.thetradingmitra.com cannot be held responsible for the same. https://www.thetradingmitra.com hereby expressly disclaims any implied warranties imputed by the laws of any jurisdiction. We consider ourselves and intend to be subject to the jurisdiction only of the registered office of SR Alpha Investment Advisers in India. If you don’t agree with any of our disclaimers above, please do not read the material on any of our pages.

This site is specifically for users in the territory of India. Although the access to users outside India is not denied, https://www.thetradingmitra.com shall have no legal liabilities whatsoever in any laws of any jurisdiction other than India. We reserve the right to make changes to our site and these disclaimers, terms, and conditions at any time. The content of the website cannot be copied, reproduced, republished, uploaded, posted, transmitted or distributed for any non-personal use without obtaining prior permission from SR Alpha Investment Advisers. We reserve the right to terminate the accounts of subscribers/customers, who violate the proprietary rights, in addition to necessary legal action.

 Please note that by surfing our website, submitting your details in our website you are authorizing SR Alpha Investment Advisers to contact you and send Promotional and Transactional communication even though you may be registered under National Do Not Call Registry established under the Telecom Unsolicited Commercial Communications Regulations 2007 or registered or may register under the National Customer Preference Register established under new regulation viz the Telecom Commercial Communications Customer Preference Regulations, 2010. Registration granted by SEBI and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

The Trading Mitra will not engage in any transaction in the securities that have been recommended to clients as Research Analyst for a period of thirty days prior to the recommendation and for 5 days after the date of such recommendation. No association or conflict exists that may affect the impartiality of advice.

Full disclosure will be provided if any conflict arises.

Nature of Advisory and Client Responsibility: We offer non-binding, non-executory advisory services. The final decision to act on any recommendation lies with the client. Clients are fully responsible for their own investment and trading decisions. Our role is limited to providing advice based on research and market analysis.

Personal Trading by the Research Analyst — Disclosure & Client Acknowledgement On behalf of the Research Analyst (SEBI-Registered Research Analyst):

  1. Personal Trading:
    The Research Analyst (“RA”) may, from time to time, transact in securities that are also the subject of the RA’s research reports or recommendations. Such personal trades are executed in accordance with the RA’s individual investment objectives, risk appetite, time horizon, target prices, and stop-loss levels, which may differ materially from those communicated in client advisories or research outputs.
  2. No Implied Advice from Personal Trades:
    The RA’s personal trades do not constitute client-specific advice and should not be construed as a directive for clients to buy/sell/hold. Any difference between the RA’s execution and the parameters in research communications is solely due to the RA’s proprietary goals and constraints.
  3. Client Reliance on Formal Communications Only:
    Clients are strictly advised to act only on the basis of the research report/advice formally communicated by the RA through the designated channels and/or upon the triggering of target or stop-loss levels stated therein. Mimicking or acting upon the RA’s personal trades, outside of a corresponding formal recommendation, is done entirely at the client’s own discretion and risk.
  4. Fiduciary Conduct & Conflict Management:
    While SEBI regulations permit a Research Analyst to trade in covered securities subject to applicable disclosures and internal controls, the RA maintains a fiduciary duty to ensure that client interests are not compromised. The RA adheres to prescribed codes of conduct, disclosure requirements, and conflict-management procedures to mitigate potential conflicts arising from personal trading.
  5. Client Acknowledgement & Indemnity:
    By engaging with the RA’s research services, the client acknowledges and agrees that (i) any decision to imitate or rely on the RA’s personal trades—absent a formal recommendation from the RA—is taken solely at the client’s risk, and (ii) the client shall bear full responsibility for all outcomes of such actions and shall indemnify and hold the RA harmless from any loss, claim, liability, or consequence arising therefrom. This disclosure forms an integral part of the RA’s Terms of Engagement and should be read in conjunction with the RA’s Research Analyst Disclosures and Code of Conduct.

End of Contractual Relationship — Research Analyst Services

  1. Scope and Tenure:
    The Research Analyst’s (“RA”) responsibility is limited strictly to the tenure and scope of the subscribed research plan as set out in the engagement letter/subscription order.
  2. Automatic Cessation:
    Upon expiry of the plan term, the RA’s professional obligations—including issuance of further research updates, follow-on commentary, trade tracking/management, or clarifications—cease automatically without any further notice.
  3. No Post-Expiry Deliverables Without Renewal:
    No research updates or support will be provided after expiry unless the client renews the research subscription. The client is solely responsible for ensuring timely renewal to continue receiving research communications.
  4. No Discretion/Execution:
    For clarity, the RA does not execute, manage, or monitor client trades and does not provide portfolio management or suitability assessment. All investment decisions rest with the client.

Risk Disclosure & Client Responsibility

  1. High-Risk Product:
    Derivatives are complex, leveraged instruments and carry a high degree of risk. Prices can be volatile and losses may exceed the initial outlay.
  2. Nature of Service (Research, Not Advice):
    Any communication from the RA in relation to derivatives constitutes impersonal research/commentary and not client-specific advice, suitability assessment, or a recommendation tailored to the client’s financial circumstances.
  3. Client Understanding & Education Material:Advisory in any Segment including Equity and Derivatives: Clients availing derivative segment advisory must acknowledge that derivatives carry high risk. It is the client’s responsibility to fully understand the product, associated risk, and implications of leverage. We recommend clients to open education material on Zerodha Varsity https://zerodha.com/varsity/ and strongly advised them to read and thoroughly understand the contents before acting on any equity or derivative recommendation. We have no association, linkage, or commercial arrangement with Zerodha Varsity. The reference to Zerodha Varsity is made purely for educational purposes. We shall not be held responsible for losses due to client’s negligence or misinterpretation. Client is responsible to maintain the required margin required. It’s the responsibility of client not the RA.
  1. Margins, Leverage & Compliance:
    The client is solely responsible for maintaining required margins, understanding leverage implications, monitoring positions, and complying with broker/exchange requirements. These responsibilities rest with the client, not the RA.
  2. No Liability for Client Negligence/Misinterpretation:
    The RA shall not be responsible for losses arising from the client’s negligence, misunderstanding, misinterpretation, or improper use of research content, including but not limited to errors in execution, margin shortfalls, or failure to manage risk.
  3. Independent Judgment & Professional Advice:
    Clients should exercise independent judgment and, where needed, seek advice from a qualified Investment Adviser (IA) regarding suitability, risk tolerance, and asset allocation. The RA’s role is limited to publishing research under the SEBI (Research Analysts) Regulations.

Execution Discipline & Risk Awareness

Clients acknowledge that any research-linked action should mirror the parameters indicated in the research communication (including, where stated, quantity sizing and timing). Any deviation by the client—such as partial or delayed execution—may lead to outcomes that differ from the research view. The RA shall not be responsible for losses arising from incorrect, partial, or untimely execution by the client.

Market Risk Disclosure

Clients understand that financial markets are inherently volatile and that equities and derivative instruments involve a high degree of risk. While the RA exercises professional judgment and due diligence in publishing research, no returns or profits are guaranteed. Research on derivative instruments is suitable only for investors who already understand such products and possess adequate risk capacity. Losses in leveraged products can exceed the capital deployed.

Nature of Service & Client Responsibility

The RA provides impersonal research and does not offer client-specific suitability assessments or execution/portfolio management. Clients act on the research at their own discretion and are solely responsible for determining suitability, risk, and position sizing in light of their personal circumstances, including maintaining margins and complying with broker/exchange requirements

Acknowledgement of Disclosures & Indemnity

By accessing the RA’s research, the client confirms having read and understood all declarations, disclosures, disclaimers, and terms accompanying the research service. The client accepts full responsibility for decisions taken on the basis of such research and agrees to indemnify the RA against claims, losses, or liabilities covered under the engagement terms, disclosures, and disclaimers.

SR Alpha Investment Advisers

SEBI Registered Research Analyst Registration Number: INH000025975

BSE Enlistment No: 7036

Payment Details

Account Name :- SR ALPHA INVESTMENT ADVISERS

Bank Name:- IDFC FIRST BANK

Account no:-  10278728541

IFSC code:- IDFB0042504

Account type – Current A/C

Branch name:- Byramji Town Branch Nagpur

UPI Id -sralphara@idfcbank

Send Screenshot on WhatsApp after Payment 80100 54067 with your

  1. Name
  2. Email
  3. WhatsApp Number and
  4. Name of the course subscribed

UPI : sralphara@idfcbank

Limited Seats | Batch Details Informed Upon Registration |
Enquiries – 80100 54067

Payment Details

Account Name :- SR ALPHA INVESTMENT ADVISERS

Bank Name:- IndusInd Bank

Account no:-  258010054067

IFSC code:- INDB0000547

Account type – Current A/C

Branch name:- Dhantoli Nagpur

 

Send Screenshot on WhatsApp after Payment 80100 54067 with your

  1. Name
  2. Email
  3. WhatsApp Number and
  4. Name of the course subscribed

Limited Seats | Batch Details Informed Upon Registration |
Enquiries – 80100 54067

Disclaimer

SR ALPHA INVESTMENT ADVISERS is SEBI registered Research Entity in terms of SEBI (Research Analyst) Regulations, 2014 with SEBI Research Analyst No: INH000025975. We engage in the business of providing fundamental and technical reports including charts and other technical tools to identify market pattern aiming to provide an overview of the previous trading pattern and expectation from the future market.

“Investment in securities market are subject to market risks. Read all the related documents carefully before investing.” The information and views in the reports, our website https://www.thetradingmitra.com / & all the services (“Research Information”) We provide are believed to be reliable, but we do not represent or warrant its accuracy, completeness or reliability of the information contained in our Research Information, investors and clients are advised to independently evaluate the market conditions/ risks involved, before making any trading/investment decisions.

The report / information / opinions have been prepared by us and are subject to change without any notice. The report and information contained herein is strictly confidential and meant solely for the selected recipient and may not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form, without prior written consent of us. The information provided in the Report is from publicly available data, which we believe and reliable.

While reasonable endeavors have been made to present reliable data in the Report so far as it relates to current and historical information, we are not guarantee the accuracy or completeness of the data in the Report. Accordingly, we or our partner’s / relatives of our partner’s shall not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained, views and opinions expressed in this publication.

Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied, is made regarding future performance. The price, value of and income from any of the securities or financial instruments mentioned in this report can fall as well as rise. The Report also includes analysis and views of our research team.

The Report is purely for information purposes and does not construe to be investment recommendation/advice or an offer or solicitation of an offer to buy/sell any securities. The opinions expressed in the Report are our current opinions as of the date of the Report and may be subject to change from time to time without notice.

We or any persons connected with us do not accept any liability arising from the use of this document. Investors should not solely rely on the information contained in this Report and must make investment decisions based on their own investment objectives, judgment, risk profile and financial position.

The recipients of this Report may take professional advice before acting on this information. As we/ our partners are presently engaged in various financial services business and so might have financial, business or other interests in other entities including the subject company/ies mentioned in this Report. However, we have encourages independence in preparation of research report and strives to minimize conflict in preparation of research report. We/ Our Partner’s and their relatives did not receive any compensation or other benefits from the subject company/ies mentioned in the Report or from a third party in connection with preparation of the Report.

Accordingly, we/ Our Partner’s and their relatives do not have any material conflict of interest at the time of publication of this Report. It is confirmed that for giving these recommendations, we have not received any compensation from the companies mentioned herein in the preceding twelve months.

We/ Our Partner’s and their relatives collectively do not own 1% or more of the actual / beneficial ownership of equity securities of the subject company/ies mentioned in the report as of the last day of the month preceding the publication of the research report. We submit that no material disciplinary action has been taken on me by any regulatory authority impacting Equity Research activities.

By accessing https://www.thetradingmitra.com, you have read, understood and agree to be legally bound by the terms of the following disclaimer and user agreement: https://www.thetradingmitra.com is not responsible for any errors, omissions, representations or any links on any of our pages.

https://www.thetradingmitra.com does not endorse any advertisers on our web pages. Please verify the veracity of all information on your own before undertaking any alliance. This website contains articles contributed by several individuals.

The views are exclusively their own and do not necessarily represent the views of the website or its management. The linked sites are not under our control and we are not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites. https://www.thetradingmitra.com is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by us of the site. There are risks associated with utilizing internet and short messaging system (SMS) based information and research dissemination services. Subscribers are advised to understand that the services can fail due to failure of hardware, software, and Internet connection. While we try our best that the messages are delivered in time to the subscribers Mobile Network, the delivery of these messages to the customer’s mobile phone/handset is the responsibility of the customer’s Mobile Network.

 SMS may be delayed and/or not delivered to the customer’s mobile phone/handset on certain days, owing to technical reasons and https://www.thetradingmitra.com cannot be held responsible for the same. https://www.thetradingmitra.com hereby expressly disclaims any implied warranties imputed by the laws of any jurisdiction. We consider ourselves and intend to be subject to the jurisdiction only of the registered office of SR Alpha Investment Advisers in India. If you don’t agree with any of our disclaimers above, please do not read the material on any of our pages.

This site is specifically for users in the territory of India. Although the access to users outside India is not denied, https://www.thetradingmitra.com shall have no legal liabilities whatsoever in any laws of any jurisdiction other than India. We reserve the right to make changes to our site and these disclaimers, terms, and conditions at any time. The content of the website cannot be copied, reproduced, republished, uploaded, posted, transmitted or distributed for any non-personal use without obtaining prior permission from SR Alpha Investment Advisers. We reserve the right to terminate the accounts of subscribers/customers, who violate the proprietary rights, in addition to necessary legal action.

 Please note that by surfing our website, submitting your details in our website you are authorizing SR Alpha Investment Advisers to contact you and send Promotional and Transactional communication even though you may be registered under National Do Not Call Registry established under the Telecom Unsolicited Commercial Communications Regulations 2007 or registered or may register under the National Customer Preference Register established under new regulation viz the Telecom Commercial Communications Customer Preference Regulations, 2010. Registration granted by SEBI and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

The Trading Mitra will not engage in any transaction in the securities that have been recommended to clients as Research Analyst for a period of thirty days prior to the recommendation and for 5 days after the date of such recommendation. No association or conflict exists that may affect the impartiality of advice.

Full disclosure will be provided if any conflict arises.

Nature of Advisory and Client Responsibility: We offer non-binding, non-executory advisory services. The final decision to act on any recommendation lies with the client. Clients are fully responsible for their own investment and trading decisions. Our role is limited to providing advice based on research and market analysis.

Personal Trading by the Research Analyst — Disclosure & Client Acknowledgement On behalf of the Research Analyst (SEBI-Registered Research Analyst):

  1. Personal Trading:
    The Research Analyst (“RA”) may, from time to time, transact in securities that are also the subject of the RA’s research reports or recommendations. Such personal trades are executed in accordance with the RA’s individual investment objectives, risk appetite, time horizon, target prices, and stop-loss levels, which may differ materially from those communicated in client advisories or research outputs.
  2. No Implied Advice from Personal Trades:
    The RA’s personal trades do not constitute client-specific advice and should not be construed as a directive for clients to buy/sell/hold. Any difference between the RA’s execution and the parameters in research communications is solely due to the RA’s proprietary goals and constraints.
  3. Client Reliance on Formal Communications Only:
    Clients are strictly advised to act only on the basis of the research report/advice formally communicated by the RA through the designated channels and/or upon the triggering of target or stop-loss levels stated therein. Mimicking or acting upon the RA’s personal trades, outside of a corresponding formal recommendation, is done entirely at the client’s own discretion and risk.
  4. Fiduciary Conduct & Conflict Management:
    While SEBI regulations permit a Research Analyst to trade in covered securities subject to applicable disclosures and internal controls, the RA maintains a fiduciary duty to ensure that client interests are not compromised. The RA adheres to prescribed codes of conduct, disclosure requirements, and conflict-management procedures to mitigate potential conflicts arising from personal trading.
  5. Client Acknowledgement & Indemnity:
    By engaging with the RA’s research services, the client acknowledges and agrees that (i) any decision to imitate or rely on the RA’s personal trades—absent a formal recommendation from the RA—is taken solely at the client’s risk, and (ii) the client shall bear full responsibility for all outcomes of such actions and shall indemnify and hold the RA harmless from any loss, claim, liability, or consequence arising therefrom. This disclosure forms an integral part of the RA’s Terms of Engagement and should be read in conjunction with the RA’s Research Analyst Disclosures and Code of Conduct.

End of Contractual Relationship — Research Analyst Services

  1. Scope and Tenure:
    The Research Analyst’s (“RA”) responsibility is limited strictly to the tenure and scope of the subscribed research plan as set out in the engagement letter/subscription order.
  2. Automatic Cessation:
    Upon expiry of the plan term, the RA’s professional obligations—including issuance of further research updates, follow-on commentary, trade tracking/management, or clarifications—cease automatically without any further notice.
  3. No Post-Expiry Deliverables Without Renewal:
    No research updates or support will be provided after expiry unless the client renews the research subscription. The client is solely responsible for ensuring timely renewal to continue receiving research communications.
  4. No Discretion/Execution:
    For clarity, the RA does not execute, manage, or monitor client trades and does not provide portfolio management or suitability assessment. All investment decisions rest with the client.

Risk Disclosure & Client Responsibility

  1. High-Risk Product:
    Derivatives are complex, leveraged instruments and carry a high degree of risk. Prices can be volatile and losses may exceed the initial outlay.
  2. Nature of Service (Research, Not Advice):
    Any communication from the RA in relation to derivatives constitutes impersonal research/commentary and not client-specific advice, suitability assessment, or a recommendation tailored to the client’s financial circumstances.
  3. Client Understanding & Education Material:Advisory in any Segment including Equity and Derivatives: Clients availing derivative segment advisory must acknowledge that derivatives carry high risk. It is the client’s responsibility to fully understand the product, associated risk, and implications of leverage. We recommend clients to open education material on Zerodha Varsity https://zerodha.com/varsity/ and strongly advised them to read and thoroughly understand the contents before acting on any equity or derivative recommendation. We have no association, linkage, or commercial arrangement with Zerodha Varsity. The reference to Zerodha Varsity is made purely for educational purposes. We shall not be held responsible for losses due to client’s negligence or misinterpretation. Client is responsible to maintain the required margin required. It’s the responsibility of client not the RA.
  1. Margins, Leverage & Compliance:
    The client is solely responsible for maintaining required margins, understanding leverage implications, monitoring positions, and complying with broker/exchange requirements. These responsibilities rest with the client, not the RA.
  2. No Liability for Client Negligence/Misinterpretation:
    The RA shall not be responsible for losses arising from the client’s negligence, misunderstanding, misinterpretation, or improper use of research content, including but not limited to errors in execution, margin shortfalls, or failure to manage risk.
  3. Independent Judgment & Professional Advice:
    Clients should exercise independent judgment and, where needed, seek advice from a qualified Investment Adviser (IA) regarding suitability, risk tolerance, and asset allocation. The RA’s role is limited to publishing research under the SEBI (Research Analysts) Regulations.

Execution Discipline & Risk Awareness

Clients acknowledge that any research-linked action should mirror the parameters indicated in the research communication (including, where stated, quantity sizing and timing). Any deviation by the client—such as partial or delayed execution—may lead to outcomes that differ from the research view. The RA shall not be responsible for losses arising from incorrect, partial, or untimely execution by the client.

Market Risk Disclosure

Clients understand that financial markets are inherently volatile and that equities and derivative instruments involve a high degree of risk. While the RA exercises professional judgment and due diligence in publishing research, no returns or profits are guaranteed. Research on derivative instruments is suitable only for investors who already understand such products and possess adequate risk capacity. Losses in leveraged products can exceed the capital deployed.

Nature of Service & Client Responsibility

The RA provides impersonal research and does not offer client-specific suitability assessments or execution/portfolio management. Clients act on the research at their own discretion and are solely responsible for determining suitability, risk, and position sizing in light of their personal circumstances, including maintaining margins and complying with broker/exchange requirements

Acknowledgement of Disclosures & Indemnity

By accessing the RA’s research, the client confirms having read and understood all declarations, disclosures, disclaimers, and terms accompanying the research service. The client accepts full responsibility for decisions taken on the basis of such research and agrees to indemnify the RA against claims, losses, or liabilities covered under the engagement terms, disclosures, and disclaimers.

SR Alpha Investment Advisers

SEBI Registered Research Analyst Registration Number: INH000025975

BSE Enlistment No: 7036

Payment Details

Account Name :- SR ALPHA INVESTMENT ADVISERS

Bank Name:- IDFC FIRST BANK

Account no:-  10278728541

IFSC code:- IDFB0042504

Account type – Current A/C

Branch name:- Byramji Town Branch Nagpur

UPI Id -sralphara@idfcbank

Registration Fees amount without courses – Rs 1,20,000
Registration Fees amount with courses – Rs. 2,00,000

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